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Legend Has It
Legend whispers of a recipe born in the Caribbean over 400 years ago — a rum so bold, so balanced, that it was hidden from the world, guarded by a mysterious creature known only as the Fluffy Dragon. Passed through generations, protected through storms, fire, and time, the recipe survived unchanged. Some say it’s just a story. But one sip tells a different tale.
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The Legend Lives On
Over four centuries ago, amidst the sweltering heat of Caribbean spice markets and the salty air of island distilleries, a secret rum recipe was born. It was complex but balanced, fiery yet smooth — a formula so revered it was hidden away from the world, entrusted to the care of a curious and mysterious guardian.
That guardian, as the story goes, was the Fluffy Dragon. Known more for wit than wrath, this creature didn’t hoard gold — it hoarded flavour. Through smugglers and sailors, through storms and silence, the dragon watched over the recipe with unwavering dedication.
Some say the story is just that — a story. But in every bottle of The Fluffy Dragon Co Original Spiced Rum, you can taste the myth. The warming notes of vanilla, the tickle of nutmeg, the flicker of chilli — all carefully preserved across centuries. It’s the flavour of legacy. Of mischief. Of magic in liquid form.
And now, for the first time, that recipe has emerged from the shadows — not to be tamed, but to be shared.
From Rum to Responsibility – “A New Kind of Protection”
For generations, we’ve protected the rum. Now, it’s time to protect the planet. Our journey from crafting exceptional spiced rum to embracing sustainability isn’t a pivot — it’s an evolution. Just as the recipe has been handed down, we believe our responsibility must be too. That’s why we have begun to bottle our boldest spirit in 100% recycled aluminium — to tread lightly, and drink boldly.
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Guardians of the Next Generation
The world has changed since our recipe was born. And while our rum has remained true to its roots, we knew it was time to evolve what holds it. That’s why we’ve chosen 100% recycled aluminium bottles — lighter to ship, easier to recycle, and built to last (just like our story).
Where others wrap tradition in heavy glass and plastic gloss, we chose a material with purpose. Aluminium is infinitely recyclable, meaning your bottle could live a thousand lives — and still come back for more. It’s a small decision with a big ripple effect on our carbon footprint.
But this isn’t just about materials. It’s about mindset. We’ve protected this recipe for generations — now, we feel a responsibility to protect the planet for the generations to come. After all, bold rum doesn’t have to leave a heavy mark. It just has to leave a lasting impression.
Because the true spirit of The Fluffy Dragon Co isn’t just in what’s inside the bottle — it’s in how we bottle what matters. While our traditional and iconic glass bottles are also available, we have made the step into providing recyclable refill pouches, allowing you to refill and reuse your bottles over and over again. Previously only available to the on-trade market, these refill pouches are now available directly to the public. Better for your pocket and your conscience.
The Proof – “The Best They’ve Ever Tasted”
“This is the best spiced rum I’ve ever had.” That’s not us talking — it’s the people who try it. From late-night sips in lively venues to thoughtful pours in quiet bars, we don’t just make bold rum — we listen. And what do we hear? It keeps us fired up. We’re discovering real feedback, real faces, and what makes The Fluffy Dragon Co the name behind the best-tasting British rum for gifting, sipping, and sharing.
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Rum with a Reputation
When you hand someone a glass of rum and they pause — eyes wide, smile forming — you know you’ve made something memorable. We hear it time and again: “This is the best spiced rum I’ve ever tasted.” And we never take that for granted.
Instead of relying on scripted reviews or online surveys, we go straight to the people. We bring the rum to bars, pop-ups, tastings, and festivals — where the lighting is low, the music is loud, and the opinions are honest. It’s here that we collect real feedback from real drinkers.
And what they say drives everything we do. That the warmth is just right. That the chili kick is unexpected, but addictive. That it’s the one bottle they always reach for — whether as a gift, a cocktail hero, or a weekend indulgence. This is what keeps the fire burning.
Now, you don’t have to take our word for it. Watch their reactions. Hear their stories. And taste the reason why The Fluffy Dragon Co is fast becoming one of the UK’s most loved rum brands.
The Affiliate Approach – “Fuelling Change, Not Ads”
Instead of spending thousands on flashy ads and influencer deals, we channel our energy — and our budget — into more sustainable choices. Our belief is simple: rum should be bold, business should be better, and marketing should have meaning. That’s why we do things differently.
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Fuelling Change, Not Ad Spend
In a world where big spirits brands pour millions into billboards, influencer deals, and product placement, we’ve chosen another path. Rather than burn cash on empty impressions, we invest our marketing budget into something we can be proud of: sustainability.
That means more recycled aluminium, better sourcing, smarter packaging, and real carbon-conscious decisions — even when they cost more. We believe every pound spent should push us forward, not just help us shout louder.
But we still want people to find us. And that’s where you come in. We run a carefully curated affiliate program designed for creators, content-makers, and everyday rum lovers who genuinely connect with our values.
Our partners receive exclusive discounts to share with their audience and a gratitude payment for every introduction that turns into a customer. If you’re passionate about bold spirits and even bolder business ethics, we’d love to hear from you.
For Trade – “Let’s Build Something Bold”
Looking for a rum partner that moves fast, thinks smart, and knows how to bring the fire? We’re here for it. Whether you need tasting sessions, staff incentives, or point of sale that actually sells, we’re built to support your venue’s success. No minimum faff. No maximum fuss. Just great rum, ready when you are.
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Made for Bars, Built for Business
We know what it’s like to work behind the bar. The pace. The pressure. The passion. That’s why we don’t just make a great product — we make life easier for the people who serve it.
Whether you’re a small independent or a large venue group, we can support you with tasting stock, branded POS, and staff incentive programs that make a difference. We’re nimble, responsive, and focused on long-term partnerships, not short-term wins.
And because we’re still independent ourselves, we understand the need for flexibility. Fast turnaround? Custom orders? A rum masterclass on-site? If we can do it, we will.
Now’s the time to get on board with a brand that blends story, sustainability, and stand-out flavour. Let’s put The Fluffy Dragon Co Original Spiced Rum on your back bar — and in your customers’ hands.
